As a women-owned creative marketing firm in Memphis, Hemline works with companies and organizations of all types and sizes, creating new identities, launching one-of-a-kind products and freshening stale looks with modern creative.
Spanning nearly two decades, my partnership with Hemline embodies the spirit of good work evolving from good people working as one smart team. Here’s a snippet of what I do:
Hilton Worldwide
Write “Mindful Minute” weekly emails sent by corporate to hotel properties in the Meet with Purpose program, which provides meeting professionals with ideas and prepackaged programs to easily incorporate into the meeting day. We’re talking new trends in coffee breaks, like a Friends-themed Central Perk break, a citrus break to enliven the day, and other innovative concepts in sustainability and service.
Concept and write Meet with Purpose collateral for internal and industry use, ranging from trade-show pieces (brochures, signage, eblasts), trade media ads, and internal collateral (playbooks, menus, activity-break promos).
Write eblast copy (theming and daily copy posts) for internal property-wide sales week pushes; magazine copy for hotel magazines.
Concept and writer for Flavor marketing and sales magazine.
Mindful Minute links:
Flavor Magazine
Solomito Land Planning & Birthright of Memphis
For both of these organizations, I wrote the brand story and website copy.
Bella Vita
Helped develop voice and brand this home decor and lifestyle boutique through several iterations, including a store remodel and move. Conceptualized and molded creative by working with art directors to produce product, trunk-show and special-event copy for digital, social media and print.